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When the fighting finally subdued, National Geo-
graphic asked Jay to run a team into Sierra Leone, west Africa's greatest diamond producing country, and come away with an hour documentary on blood diamonds.
Jay's investigative team took viewers deep inside Africa's corrupt diamond trade to tell the story of the United Nations' at-
tempt to stem the flow of so-called, blood diamonds.
The investigation involved repeated trips into the war-ravaged countryside to tell the story of dia-
monds and the people who live and die for them.
Jay and his team con-
ducted an undercover, hidden-camera investi-
gation into the mob-like rackets that control the tough business of dredging diamonds from dirt and getting them to market.
The conflict in Sierra Leone was known for the insurgents' practice of amputating the limbs of the innocent in order to cow the populace into digging for diamonds, even through the floors of their own dwellings to find treasure for the merciless warlords.